Advertising Vocabulary Worksheet PDF

Twelve advertising terms, slogan to jingle, to match to their meanings: press Print worksheet, then choose Save as PDF.

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NameDateMade at homeroomtools.comDraw a line from each one on the left to its partner on the right.Advertising vocabularyadvertisingadvertisersloganbrandlogojinglecampaigntarget audiencecommercialbillboardsponsormascota short tune with words, writtento sell somethingan emblem that identifies acompany at a glancea paid message played ontelevision or radioa run of linked ads that all pushthe same ideathe business of making productsknown so people buy thema giant roadside panel thatdisplays an ada company's products as soldunder one well-known namea company or person who pays topromote somethinga figure, often an animal, used asthe face of a producta business that funds a show orteam to get its name seenthe particular group an ad isaimed at and written fora short phrase that sticks in themind and sells a product
NameDateMade at homeroomtools.comDraw a line from each one on the left to its partner on the right.Advertising vocabularyAnswer keyadvertisingadvertisersloganbrandlogojinglecampaigntarget audiencecommercialbillboardsponsormascota short tune with words, writtento sell somethingan emblem that identifies acompany at a glancea paid message played ontelevision or radioa run of linked ads that all pushthe same ideathe business of making productsknown so people buy thema giant roadside panel thatdisplays an ada company's products as soldunder one well-known namea company or person who pays topromote somethinga figure, often an animal, used asthe face of a producta business that funds a show orteam to get its name seenthe particular group an ad isaimed at and written fora short phrase that sticks in themind and sells a product
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All 36 terms

Ads around you 12

  • advertiser A company or person who pays to promote something. "The advertiser bought a full page in the paper."
  • advertising The business of making products known so people buy them. "Her aunt works in advertising."
  • billboard A giant roadside panel that displays an ad. "A billboard for the zoo stood by the highway."
  • brand A company's products as sold under one well-known name. "He buys the same brand of sneakers every year."
  • campaign A run of linked ads that all push the same idea. "The campaign ran on radio, buses and posters."
  • commercial A paid message played on television or radio. "The commercial lasted thirty seconds."
  • jingle A short tune with words, written to sell something. "Everyone on the bus was humming the jingle."
  • logo An emblem that identifies a company at a glance. "The logo was a green leaf inside a circle."
  • mascot A figure, often an animal, used as the face of a product. "The juice company's mascot was a cartoon owl."
  • slogan A short phrase that sticks in the mind and sells a product. "The class wrote a slogan for a made-up cereal."
  • sponsor A business that funds a show or team to get its name seen. "A local bakery was the sponsor of the fun run."
  • target audience The particular group an ad is aimed at and written for. "The target audience for the toy ad was children under ten."
Show all 36 terms (24 more)

How ads persuade 12

  • bandwagon Something people rush to join because it is in fashion. "The ad said everyone had the game, a bandwagon message."
  • catchy Quick to stick in the memory, like a good tune. "The tune was so catchy that she sang it all day."
  • claim What a seller says a product can do, proved or not. "The class tested the claim that the towel soaked up more."
  • disclaimer A notice saying its writer takes no responsibility. "A disclaimer at the bottom read: results may vary."
  • endorsement A celebrity's statement of approval, used to sell goods. "The shoe ad featured an endorsement from a tennis star."
  • exaggeration A description that stretches the truth to impress. "Calling it the best pizza in the universe was an exaggeration."
  • fine print The terms of an offer, set in tiny, easy-to-miss type. "The fine print said the prize did not include batteries."
  • gimmick A trick or novelty used only to grab attention. "The free sticker in the box was a gimmick."
  • guarantee A maker's pledge to repair goods that turn out defective. "The bike came with a two-year guarantee."
  • hype Loud, heavy promotion meant to stir up excitement. "After weeks of hype, the movie opened on Friday."
  • persuade To change someone's mind so that they agree to act. "The poster tried to persuade students to recycle."
  • repetition Using one word, sound or picture over and over. "The repetition of the phone number made it easy to recall."

Where ads appear 12

  • advertising agency A firm that other companies hire to plan their ads. "The advertising agency showed the client three ideas."
  • banner ad A long, narrow box on a website that promotes something. "A banner ad for sneakers sat above the article."
  • brochure A slim booklet that describes and shows what is for sale. "The brochure showed the camp's cabins and lake."
  • classified ad A short notice in a newspaper to sell or seek something. "He sold his old bike through a classified ad."
  • copywriter Someone paid to compose the wording of ads. "The copywriter tried ten headlines before choosing one."
  • coupon A printed slip that gives its holder money off a price. "The coupon took a dollar off a box of crackers."
  • flyer One loose page of publicity, passed out by hand. "They taped a flyer for the bake sale to every door."
  • junk mail Unasked-for ads and letters posted to many homes. "Most of the junk mail went straight into the recycling."
  • pop-up A box that jumps open by itself on top of a web page. "She closed the pop-up and went back to reading."
  • prime time The evening hours when the most people watch television. "The ad aired in prime time."
  • storyboard Drawings in order that map out an ad or film shot by shot. "The team drew a storyboard of six frames."
  • voice-over Spoken commentary from a person who stays off camera. "A calm voice-over described the new car."

How this list was compiled: Term list chosen for this site on 2026-10-12. Each meaning is written in our own words and was checked that day in two dictionaries: the entry for the term in Wiktionary, the free dictionary (https://en.wiktionary.org/), whose text is under the Creative Commons Attribution-ShareAlike license, and the entry in the Cambridge Dictionary (https://dictionary.cambridge.org/us/). Classified ad was read in Wiktionary under classified advertisement, and campaign, in its sense of a series of advertisements, in the article Advertising campaign of English Wikipedia (https://en.wikipedia.org/), whose text is under the Creative Commons Attribution-ShareAlike license. The answers under the list rest on the articles Jingle, Propaganda techniques and Testimonial. The sentence in quotation marks after each meaning is our own. Licence: own work

How it works

This advertising vocabulary worksheet prints twelve terms down the left and their meanings, mixed up, down the right. It opens on slogan, brand, logo and jingle. Two more sets cover how ads persuade and where ads appear.

Read the full guide

Advertising terms for the ads around you

Set opens on Ads around you: advertising, advertiser, slogan, brand, logo, jingle, campaign, target audience, commercial, billboard, sponsor and mascot.

Persuasion words and kinds of ad

How ads persuade prints persuade, bandwagon, endorsement, repetition, exaggeration, fine print, disclaimer, claim, hype, catchy, guarantee and gimmick. Where ads appear has advertising agency, copywriter, prime time, classified ad, banner ad, pop-up, flyer, brochure, junk mail, voice-over, storyboard and coupon. Under the tool each term has a sentence that uses it, such as "The coupon took a dollar off a box of crackers."

Questions and answers

What is a jingle in advertising?

A short song or tune used in advertising. It holds one or more hooks that promote the product or service, usually by way of an advertising slogan, and is used in radio and television commercials.

What is the bandwagon technique in advertising?

A bandwagon appeal urges people to do something because everybody else is said to be doing it. An ad built on it might say that every family on the street already owns the product.

What is the difference between a testimonial and an endorsement?

Both are statements that praise a product. Testimonial most commonly applies to sales pitches attributed to ordinary citizens, and endorsement usually applies to pitches by celebrities.

How do I save the advertising vocabulary worksheet as a PDF?

Press Print worksheet, then pick Save as PDF as the printer in the print window of your browser. The page has no PDF button of its own. The saved file ends with the answer key.

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