How it works
This graphic design word search opens on 16 key terms: Layout, Font, Contrast, Logo, Grid, Palette, Vector and Pixel among them. Every word has a one-line meaning, and six more lists follow a job from the first sketch to the printed page.
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Type, color and layout
Under Start from a list, Typography has Serif, Kerning, Leading and Ascender. Color in Design sets Hue beside Tint, Shade, Cyan and Magenta. Layout and Composition has Margin, Gutter, Bleed, Alignment and White space.
From the screen to the press
Things Designers Make runs from Logo and Letterhead to Infographic and Pictogram. Design on the Computer has Pixel, Raster, Bitmap and Stylus. From Idea to Print follows one job: Brief, Sketch, Mockup, Proof, Emboss and Binding.
- White space, Business card and Clip art hide closed up: WHITESPACE.
- Short Graphic Design Words has 35 words of three to five letters, such as Font, Grid, Hue, Tint and Crop.
- Under More options, tick Show clues, not words and Grid prints as "Crossing guide lines that help place things evenly on a page."
Questions and answers
What is the difference between a font and a typeface?
A typeface is a set of fonts that share one overall design. In metal type a font was one size, weight and style of that typeface. On computers the two words are now often used to mean the same thing.
What is the difference between kerning, tracking and leading?
Kerning adjusts the space between one pair of letters. Tracking, also called letter spacing, adjusts it evenly across a whole line or block of text. Leading is the spacing between lines.
What is the difference between vector and raster graphics?
A raster image is a grid of tiny colored pixels and stores the color of each one, which suits photographs. Vector graphics are built from points, lines and curves, so scaling them does not lower their quality.
What do serif and sans serif mean?
A serif is a small stroke that ends a main line of a letter, such as those at the top and bottom of a capital M. A sans serif typeface has none. Serif is on the Typography list; sans serif is not listed.