Marketing Vocabulary Worksheet

Press Print worksheet to match twelve marketing terms, from brand and logo to target market, to their meanings.

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NameDateMade at homeroomtools.comDraw a line from each one on the left to its partner on the right.Marketing vocabularymarketingmarketconsumertarget marketbrandlogoslogansurveypromotionadvertisementproductpricea thing or a service that is offeredfor salean activity, such as a sale, meantto lift a product's salesthe work of promoting and sellinggoods or servicesall the people who might buy acertain productwhat a seller charges a buyer forone itema study of people's opinions madeby asking them questionsa design used as the sign of acompany or groupan easily remembered phrase tiedto a product in its adsa public notice that tells peopleabout something for salethe customers a company mostwants to sell a product tosomeone who buys goods orservices for their own usea name or symbol that marks thegoods of one seller
NameDateMade at homeroomtools.comDraw a line from each one on the left to its partner on the right.Marketing vocabularyAnswer keymarketingmarketconsumertarget marketbrandlogoslogansurveypromotionadvertisementproductpricea thing or a service that is offeredfor salean activity, such as a sale, meantto lift a product's salesthe work of promoting and sellinggoods or servicesall the people who might buy acertain productwhat a seller charges a buyer forone itema study of people's opinions madeby asking them questionsa design used as the sign of acompany or groupan easily remembered phrase tiedto a product in its adsa public notice that tells peopleabout something for salethe customers a company mostwants to sell a product tosomeone who buys goods orservices for their own usea name or symbol that marks thegoods of one seller
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All 48 terms

Core terms 12

  • advertisement A public notice that tells people about something for sale. An advertisement can be a poster, a video or a page in a magazine. The short form is ad.
  • brand A name or symbol that marks the goods of one seller. One brand can cover many products, from shoes to hats.
  • consumer Someone who buys goods or services for their own use. Anyone who buys a snack at a store is a consumer.
  • logo A design used as the sign of a company or group. A logo is printed on packages, signs and websites.
  • market All the people who might buy a certain product. The market for school backpacks is mostly students and their families.
  • marketing The work of promoting and selling goods or services. Marketing covers research, advertising, pricing and getting goods to buyers.
  • price What a seller charges a buyer for one item. The price of the notebook is 3 dollars.
  • product A thing or a service that is offered for sale. A product can be a thing, such as a bicycle, or a service, such as a haircut.
  • promotion An activity, such as a sale, meant to lift a product's sales. A two-for-one week is a promotion.
  • slogan An easily remembered phrase tied to a product in its ads. "Fresh every morning" could be the slogan of a bakery.
  • survey A study of people's opinions made by asking them questions. A survey may ask 200 shoppers which flavor they like best.
  • target market The customers a company most wants to sell a product to. A maker of skateboards may choose teenagers as its target market.
Show all 48 terms (36 more)

Research and customers 12

  • brand loyalty A habit of buying the same brand again and again. A shopper who always picks one brand of toothpaste shows brand loyalty.
  • competitor Another seller going after the buyers a company wants. Two pizza shops on one street are competitors.
  • demand The wish of customers to buy a product or service. Demand for umbrellas rises when it rains.
  • demographics Facts about the people of a population, such as their ages. The demographics of a town show how many of its people are under 18.
  • focus group A few people brought together to discuss a product. A focus group of ten parents tries a new toy and talks about it.
  • market research Collecting and studying facts about what buyers want. Before opening, a cafe does market research on what the neighborhood likes to drink.
  • market segment A part of a market whose customers share a trait. College students are one market segment for laptops.
  • market share The portion of all sales in a market that one seller has. A company that sells 30 of every 100 bikes sold has a market share of 30 percent.
  • mass market The market for goods made in bulk for a great many people. Plain white T-shirts are sold to the mass market.
  • niche market A small, specialized market for one kind of product. Left-handed scissors are sold to a niche market.
  • questionnaire A form with a list of questions to fill in. A questionnaire is one tool for carrying out a survey.
  • target audience The people a message or an ad is meant to reach. The target audience of a cartoon cereal ad is children.

Product, price and place 12

  • bundle Several products sold together as a single unit. A game console sold with two games is a bundle.
  • distribution The process of getting goods from the maker to buyers. Distribution includes storing, shipping and selling the goods.
  • e-commerce Buying and selling carried out over the internet. Ordering a book from an online store is e-commerce.
  • generic Having no brand name of its own. Generic paper towels come in a plain package.
  • list price The price printed in a catalog or advised by the maker. A coat with a list price of 80 dollars may sell for less in a store.
  • loss leader An item sold at a loss to draw shoppers into a store. A store may sell milk below cost as a loss leader.
  • markup The gap between what a seller paid and the price it charges. A store that buys a hat for 6 dollars and sells it for 10 uses a markup of 4 dollars.
  • packaging The container and wrapping that goods come in. Bright packaging helps a product stand out on a shelf.
  • product line A group of related products sold by one company. A shampoo, a conditioner and a hair gel can make up one product line.
  • rebate Part of a payment that is given back to the buyer. A 20 dollar rebate on a 100 dollar printer brings its cost to 80 dollars.
  • retailer A business that sells goods directly to the public. A corner grocery store is a retailer.
  • wholesaler A business that buys in bulk and sells to stores. A wholesaler buys crates of fruit from farms and sells them to grocery stores.

Promotion 12

  • call to action Words that urge the reader to respond right away. "Order today" is a call to action.
  • direct mail Advertising sent to homes through the mail. A coupon flyer in the mailbox is direct mail.
  • giveaway Something handed out free to draw attention. Free pens at a booth are a giveaway.
  • infomercial A long television commercial made to look like a program. An infomercial may spend half an hour showing one kitchen tool.
  • product placement Advertising by showing a product inside a film or show. A character drinking a named soda in a film is product placement.
  • public relations The work of keeping a good public image for a company. A public relations team answers reporters and plans community events.
  • publicity Public attention, or the activity meant to win it. A story in the local paper about a new bakery is publicity.
  • sales pitch A talk meant to persuade someone to buy. The seller gave a short sales pitch about the vacuum cleaner.
  • sponsorship Money paid to support an event in return for advertising. A shop that pays for a fun run and has its name on the banners gives sponsorship.
  • telemarketing Selling goods or services by telephone calls. A call that offers a magazine subscription is telemarketing.
  • testimonial A statement recommending something for its quality. "These boots kept my feet dry all winter" is a testimonial.
  • word of mouth News passed from person to person by talking. A restaurant grows by word of mouth when diners tell their friends about it.

How this list was compiled: Term list chosen for this site on 2026-10-09. Each meaning is written in our own words and was checked that day in two dictionaries: the entry for the term in Wiktionary, the free dictionary (https://en.wiktionary.org/), whose text is under the Creative Commons Attribution-ShareAlike license, and the entry in Oxford Learner's Dictionaries (https://www.oxfordlearnersdictionaries.com/us/). Six terms have an entry in the first dictionary only (target market, market segment, target audience, product line, word of mouth, call to action in its selling sense) and were also read in the articles Target market, Market segmentation, Target audience, Product lining, Word-of-mouth marketing and Call to action (marketing) of English Wikipedia (https://en.wikipedia.org/), whose text is under the Creative Commons Attribution-ShareAlike license. Sales pitch was read under pitch in the second dictionary, niche market under niche, and sponsorship under sponsor as well. The four headings product, price, place and promotion are those of the article Marketing mix. Every sum in an example was worked out and checked a second time. The example after each meaning is our own, and no real company or product is named. Licence: own work

How it works

A marketing vocabulary worksheet in four sets of twelve: the terms are printed down the left and their meanings, shuffled, down the right. The sets are core terms, research and customers, then product, price and place, and promotion.

Read the full guide

Core terms, then research and customers

Set opens on Core terms: marketing, market, consumer, target market, brand, logo, slogan, survey, promotion, advertisement, product and price. Research and customers prints market research, focus group, questionnaire, demographics, market segment, target audience, market share, competitor, demand, mass market, niche market and brand loyalty.

Product, price and place, then promotion

The third set has packaging, product line, bundle, generic, list price, markup, loss leader, rebate, retailer, wholesaler, distribution and e-commerce. The fourth is all promotion: publicity, public relations, word of mouth, telemarketing, infomercial, testimonial, product placement, sales pitch, call to action, giveaway, sponsorship and direct mail.

  • No real company, brand or product is named on the sheet or in the examples under the tool: every example is made up.

Questions and answers

What are the 4 Ps of marketing?

Product, price, place and promotion. Together they are called the marketing mix: what is sold, what it costs, how it reaches buyers and how buyers hear about it.

What is the difference between marketing and advertising?

Marketing is the whole work of promoting and selling goods or services, and it includes market research and advertising. Advertising is one part of it: the public notices that tell people about something for sale.

What is the difference between a target market and a target audience?

A target market is the group of customers a company most wants to sell a product to. A target audience is the group that one message or advertisement is meant to reach.

What is a loss leader?

An item a store sells at a loss, or at a very low price, to bring shoppers in. The store hopes they will buy other things that do make a profit.

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